Jessica Alba Launches "The Honest Company"

{The beautiful and elegant Jessica Alba}

This week was a pretty epic one for Jessica Alba, environmentalist, author, and mom of two little cutie pie girls. Along with Christopher Gavigan, former CEO of Healthy Child Healthy World, author, and dad, Jessica gave birth to her "third baby," as she describes it -- The Honest Company.

The Honest Company is an eco-friendly line of family essentials that is offered through a monthly subscription service at Honest.com. After attending the media event for the launch of the company earlier this week, can I just say... wowsa! Folks, I am thoroughly impressed. The Honest Company is the real deal! I love that it was created for parents by parents, and the creators are committed to making safe and sustainable products that we could all use more convenient, more stylish, and most of all, more affordable. (Can I get an "amen"?)

{Co-Founders Jessica Alba & Christopher Gavigan}

Says Jessica, "I've spent way too many hours researching products and driving around trying to find safer, eco-friendly options for my kids. I knew that most people didn't have that kind of time, nor the means to pay the premium prices. We had to make it easier."

And made it easier she did! Not only does The Honest Company line carry essential products all families universally need -- diapers, wipes, bath/skin care, and household cleaning products all made from completely natural, non-toxic ingredients -- but the products are curated into personalized bundles, automatically shipped and delivered right to your doorsteps. Every. Single. Month. Doesn't get much simpler than that, folks. (As I said before, I am thoroughly impressed.) And the products smell good too! I've been applying the lotion all week and love that it goes on so smoothly.

{The Eco-Friendly line}

{How stylish and fashionable are
these diapers?! Love!}

The media event was hosted by Nicole, the beauty and brains behind the Momtrends brand, a company that I am happy to be apart of as a freelance writer. And boy does Nicole know how to throw a party! Flocks of Bloggers and other media personnel headed out to ABC Kitchen in Union Square, NYC for the soiree. We mixed, mingled, and sipped specialty drinks, including a signature cocktail for the event. This single momma had one too many cocktails (and not enough dinner) and felt a bit tipsy by the end of the night. Luckily I had Serena (Mama Goes Natural) to accompany me on my trip home.

Doesn't Nicole look absolutely stunning?!

{L to R:Christopher Gavigan, Nicole @MomTrends, Jessica Alba}

Apparently Jessica and I got the dress code memo: black blouse, colorful blazer, beautiful smiles. I scored this cobalt blue blazer from Zara and I've been in love ever since!

{Mommy Delicious and Jessica Alba}

Want to try The Honest Company line out for yourself? Of course you do! Get a FREE Discovery Kit that includes a sample pack of diapers and wipes, or trial-sized versions of the bath, skin and cleaning products. Visit Honest.com to set up your account and get you some of that eco-friendly good stuff! (You're welcome!)

Here's to saving the world... one fashionable diaper at a time!

*Photos via Sherri Schubert of MomTrends.com.

{Thanks so much to MomTrends for hosting such a great event. Event attendees received a gift bag. All opinions expressed herein are my own.}